What are Consumer Reviews?
Within the commercial marketplace, the existence of both consumers and vendors provide the overarching dynamic of commerce; vendors provide products and services for purchase, while consumers assume the roles of those engaging in purchases.
The Ideology of Consumer Reviews
Many economists credit the innate importance of Consumer Reviews in the fact that these reviews are provided by fellow consumers typically unaffiliated with the product or service in question; as a result, this ideology suggests that the individual – or individuals – providing Consumer Reviews will lack vested interest or secondary gain with regard to the purchase of that particular product or service.
The Scope of Consumer Reviews
Within the realm of Consumer Reviews, the subject matter presented for review will typically range in content; while certain Consumer Reviews will undertake the review and analysis of a product or service et large, other Consumer Reviews will focus on individual components of a product or service, which may include warranties, replacement, structural integrity, guarantees, life span, and vendor-provided assistance with regard to the purchase of that specific product or service:
Consumer Reviews of Warranties
Warranties are instruments that purchased by consumers in an indirect fashion in tandem with the purchase of an individual product or service; within the setting of the commercial marketplace, a warranty is provided by commercial vendors in order to substantiate the viability and integrity of a product or service available for purchase – the following may be analyzed within the content of such consumer reviews:
The degree to which a warranty ensures the integrity and performance of products or services
The terms of the warranty, which may include the analysis and authorization process
The stipulations of the warranty, which may include exemptions and eligibility
The lifespan of the warranty
The components covered by the warranty
Consumer Reviews of Manufacturing and Structural Integrity
This nature of Consumer Reviews addresses the integrity of the product or service with regard to its inherent structure, craftsmanship, ease of use, and potential dangers;
Product Liability inherent within a product or service ensures the prevention of not only financial damage, but damage to a consumer’s health and wellbeing, as well
The notion of product liability explored by such natured of Consumer Reviews provides for the explication of the agreement or guarantee expressed by the vendor or manufacturer with regard to the safe and stable performance of a product or service; the use of the product or service must adhere to the intended fashion of usage advertised