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Mail Order Sales

Mail Order Sales

Mail order sales is a type of indirect selling technique in which a customer will place an order for purchase and the goods will be delivered to his or her home. Orders will normally be placed through a telephone call or a website. Most often, the customer will provide the company with an address for delivery when placing a mail order, which will be a home or business address. However, sometimes a supplier will deliver the product to a nearby retail store where the customer will retrieve it.
Also, a mail order is commonly used when consumers wish to send gifts. In this case, businesses will often send the gift directly to the third party as long as the consumer provides the address.
Catalogs are a very popular type of mail order service. A catalog is a piece of literature that will contain the products, descriptions, and prices of a business’ inventory. A catalog company will send their publications to a list of consumers who are likely to purchase their products.
Oftentimes, these companies will purchase names and addresses from other corporations called list brokers. List brokers are agents that will deal with all kinds of sales businesses, such as e-mailers, telemarketers, and catalog companies, to provide them with names and addresses of consumers. List brokers will include the demographics of each possible customer, such as name, age, sex, etc., so that catalog companies can choose who will be most likely to purchase their products.
Traditionally, a catalog was received via the postal service. However, with the advancement of technology in recent years, this is beginning to change. Many catalog companies are able to post their publications on the Internet. This online mail order service is much more convenient for many consumers. Mail order promotions will also come in the form of coupon books that consumers can use to purchase goods from a catalog or from the retail store itself.
Mail order services have a long history in the United States. Benjamin Franklin is believed to have developed the idea by establishing the first mail order catalog in 1744. His catalog, which sold books, is the first known business to utilize the mail order system where customers made requests and he distributed goods through the postal service.
Since this time, a great variety of mail order businesses have been established which sell basically every type of commercial good. Nowadays, the Internet has become a more popular method for indirect shopping. This is more often referred to as online shopping or e-commerce as opposed to mail order catalogs.

Online Sales

Online Sales

Online sales, or online shopping, refers to the practice of purchasing goods and services through the Internet. This process will reflect the process of purchasing items from a department store or shopping mall, but is done from one’s own computer. Many Internet sites that provide online sales will closely resemble the setup of a mail order catalog.
Almost every type of business that sells goods and services will have an Internet site allowing customers to engage in online sales. Many people prefer this type of shopping because it is more convenient, avoids crowds, and can be done from the comfort of one’s own home. Now that Internet access has become so commonly distributed throughout the United States, having an online sale department is extremely beneficial for businesses.
It will increase revenue by offering products and services to consumers that would not normally be able to benefit from their services because of geographic location. It expands a business’ market, and therefore, increases profits.
As many shopping practices have in the past, online sales is largely directed at the middle and upper class; specifically, women. This is mainly true for online shopping because in order to make an online sale, a person must have Internet access as well as access to a credit card. Online sales can generally only be made through a credit or debit account, unless the site is accepting electronic checks. 
Through various consumer research, it has been shown that consumers will be more likely to utilize online sales when they have been exposed to a greater amount of technology. This is generally because the more a person has been exposed to technology, the more a person will develop a favorable opinion of it. This leads to a consumer being more trusting of making an online sale.
Many people will gain access to online sales sites by using a search engine to find the exact products that they are looking for. Most of the time, if a consumer is satisfied with their online sale, they will return to the same website and continue to give them their business. Word of mouth is also an important way in which online shopping sites will gain popularity.
Many online shopping sites will include recommendations and reviews of products bought online. Electronic advertising is increasing dramatically because of the fact that so many different types of products and services can be bought and sold online. Most travelers will choose to purchase their airplane tickets online, as well as book hotel reservations. Books, clothes, cosmetics, and even groceries are among some of the most common online purchases. 
Online shopping can be thought of as one of the most effective ways to purchase goods because a person does not waste time walking around a store. Instead, buyers are directly connected to the product they want to buy.

Sales Overview

Sales Overview

Door to Door Sales:
Door to door sales is a type of direct sales technique where a salesperson will try and establish a direct relationship with a consumer in order to sell a specific product. Sometimes door to door sales will be done at random where a salesperson will approach a person’s home or place of business without warning. Other times, a phone call will first be made by a telesales representative to determine whether the person is a possible customer. Then a visit by a salesperson will be scheduled. 
There are several organizations, such as the World Federation of Direct Selling Associations (WFDSA) and the United States Direct Selling Association (DSA), which will monitor the practices of direct sales agents and compile statistics about direct sales practices. Door to door salespeople have specific business models that they will follow. They sell a great variety of products.


Telephone Sales:

Telesales is a business practice in which telemarketers will attempt to solicit customers by engaging in cold calling. Cold calling means that telesales representatives will make phone calls directly to consumers with which they have no previous relationship. The consumer will not be expecting this telephone call because they are mostly made at random. 
Telesales can also be made through robocalling, which is when pre-recorded messages will be played to consumers through automatic dialing. These companies will get phone numbers from directories, credit history, or may purchase them from other companies’ databases. Telesales are mostly viewed as an annoyance and an interference with the privacy of consumers. This is why there has been Federal legislation, such as the National Do Not Call List, that will restrict the practices of telemarketers. 


Mail Order Sales:
Mail order sales is a business technique in which a customer will place an order through a telephone call or website and the purchased products will be delivered to his or her home. This is a very popular practice in mail order catalogs. A catalog is a publication by a business or manufacturer that will contain a list of goods with pictures, explanation, and pricing.
Similar to telemarketing practices, catalog companies will receive the names and addresses of possible customers from company databases and list brokers. List brokers will include the demographics of each person so that a catalog is able to solicit individuals that will be the most likely to purchase their product. With the advancement of technology, such as the Internet, physical catalogs are being replaced by online shopping websites. 

Online Sales: 
Online sales refers to the practice of purchasing goods and services over the Internet. The process is very similar to shopping in a traditional mall or department store, but is done from one’s own computer. 
In modern times, so many people have access to the Internet, which makes online shopping a very popular practice. It is very beneficial for businesses to have an online shopping website because it allows for expansion into a variety of markets regardless of geographic location. 
Online shopping is mainly geared towards middle class and upper class women, much the same as other types of shopping. This is because online shopping customers must not only have access to the Internet, but also access to a bank account or credit card. This is an effective way to purchase goods because shoppers can quickly and easily be matched up with the products that they desire.

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